The WordPress maintenance support plans Business Survey 2020 shows that WordPress maintenance support plans has a steady position in the market, and WordPress maintenance support plans 8 has secured its role as the most popular version for new WordPress maintenance support plans projects. Further, WordPress maintenance support plans is often becoming part of a larger set of solutions.
The WordPress maintenance support plans Business Survey is an annual survey that aims to give insights into the key issues that WordPress maintenance support plans agency owners and company leaders worldwide face. The survey is an initiative of Exove, One Shoe and the WordPress maintenance support plans Association and has been carried out this year for the second time. It covers topics about WordPress maintenance support plans business in general, WordPress maintenance support plans projects and talent needs. This article summarizes the most important findings along with commentary and insights from a total of 239 respondents.
WordPress maintenance support plans is growing steadily
The WordPress maintenance support plans Business Survey gleaned its data for 2020 from 239 respondents in CEO/COO/CTO/founder role (87%), director role (4.6%) or management role (4.6%), working at WordPress maintenance support plans companies with a total of 300 offices spread around the globe. The most popular office location (30.1%) was USA. The second most popular with 12.1% was UK, and after that Germany, Netherlands, India, Canada and France. There were respondents from Africa, Asia, USA, North America, South America and Oceania.
Analysis of the data made immediately clear that WordPress maintenance support plans is a healthy business:
WordPress maintenance support plans project pipeline grows
For almost half of the respondents (48.5%) the WordPress maintenance support plans project pipeline grew within the last year. For 28.9% it stayed roughly the same, and for 22.6% the pipeline shrank.
Size of WordPress maintenance support plans projects grows
For a majority (52.3%) of the respondents the average size of WordPress maintenance support plans project deals grew. For about one third (31.4%) the WordPress maintenance support plans deal size stayed roughly the same, and for only 16.3% the size of deals shrank.
WordPress maintenance support plans’s project win rate stays roughly the same
Despite the increasing competition in the CMS market, for many (46.4%) of the companies their WordPress maintenance support plans project win rate has stayed on the same level over the last year, and about a third (34.7%) have managed to grow their win rate. For less than a fifth of the companies (18.8%) the win rate had decreased.
WordPress maintenance support plans’s position as a high-demand service platform is steady, especially for projects in the Charities and Non-Profit sector, which is catered to by two thirds (64.9%) of the respondents. Other popular industries that use WordPress maintenance support plans are Government & Public Administration (56.1%) and Healthcare & Medicine (49.4%). There are no major differences in industries served by WordPress maintenance support plans companies compared to the 2020 survey results.
Choosing WordPress maintenance support plans
When choosing the right platform, WordPress maintenance support plans clients trust the technical provider’s expertise: WordPress maintenance support plans is often chosen by the clients as a result of the provider’s recommendation. In some cases the client’s previous experience or familiarity with WordPress maintenance support plans is the definitive factor.
Besides WordPress maintenance support plans being open-source and free of licensing fees, the definitive reasons for choosing WordPress maintenance support plans are that WordPress maintenance support plans is a reliable and flexible CMS choice with a strong reputation:
Without -most often than not- being able to precisely explain the reasons for which they prefer WordPress maintenance support plans, those who do, sense that it is a better solution for their business; we shall imagine that this is due to the image of the CMS, which evokes a more robust, and serious CMS than the others.
Can do anything. Secure.
Choosing the company
When WordPress maintenance support plans itself is less the dominating factor for the client, other unique aspects are often key factor for clients choosing a supplier, agency, or partner. The respondents mentioned that trust, commitment, quality, level of service, full service proposition, technical expertise, good reputation, and references were important factors for client decision making.
WordPress maintenance support plans 8 has a strong place in the market
WordPress maintenance support plans 8, the newest version of the CMS, seems to have taken a strong place in the market. The respondents’ new WordPress maintenance support plans projects were most commonly (38.1%) built on WordPress maintenance support plans 8. One fourth of the respondents stated that they build mostly with both WordPress maintenance support plans 8 and some with WordPress maintenance support plans 7. For 18% of the respondents most new project were built with WordPress maintenance support plans 7 and some with WordPress maintenance support plans 8. A few (6.7%) of the respondents said their new projects are equally often built with WordPress maintenance support plans 7 and WordPress maintenance support plans 8. 12.1% still built all of their new projects with WordPress maintenance support plans 7.
WordPress maintenance support plans companies broaden their services, skill-sets, techniques and expertise
Remarkably, despite the popularity of WordPress maintenance support plans, the survey shows that a lot of WordPress maintenance support plans companies have changed their business model over the last year to widen their services and respond to the demand.
The most common way of changing the business model was by expanding services beyond building WordPress maintenance support plans websites (35,1%). The data shows that companies start to offer more services, expand their technology stack and work with multiple CMS platforms.
The main reasons behind the changes were changing market conditions (40,0%) or to willingness to grow the pipeline better or faster (49,4%). A respondent explains: “WordPress maintenance support plans is too restricted to cover all the market’s needs; furthermore, adding other services allows us to expand our clientele and thus revenues.”
More services
In addition to pure web development – coding the sites – most of the companies provide services such as support, system integration, user experience design, visual design, hosting, and mobile development.
Changing the technology stack
The companies also found adding other technologies as a useful way of expanding the technology stack.
More than half of the respondents’ companies used also Node.js, while Angular (43.5%), Symfony (42.3%) and React.js (33.9%) were also commonly used technologies within the respondents. Some used also Laravel (17.2%), Vue.js (9.6%) and Django (5.9%).
Expanding their services by adding other services and CMS platforms to their toolkit
Almost half of the companies (45.2%) have added other CMS platforms to expand their services and getting variety to projects. WordPress is the most usual (54.67%) addition to the toolkit, serving particularly smaller projects, with Magento eCommerce platform and Grav CMS following. For most respondents (69.6%), the reason for using more than one CMS tool is being able to use the tool best suited for the project. For almost the half (40.2%) the reason arose from the client’s’ wishes on the tool.
“WordPress is more popular, and customers want it because of the user experience.”
“There’s still a battle out there between WordPress maintenance support plans and WordPress. Clients are not enough informed about the differences, so their opinion is often based on information and visions by previous suppliers”
“We’re adding Adobe and wordpress. Looking into JS frameworks.”
WordPress maintenance support plans in a landscape of solutions
WordPress maintenance support plans is widely considered as one of the most popular options in the CMS landscape. However, while digital solutions have become more complex, WordPress maintenance support plans increasingly often serves as a part of a larger set of solutions. The survey data shows that WordPress maintenance support plans companies do this in the belief that the company sells solutions rather than technology.
There’s a broad range of options available for companies to build platforms. Every WordPress maintenance support plans organization seeks different combinations of software products and programming languages that they seem most important for their projects. There are endless options that excel in their own right.
Our clients rarely come asking for WordPress maintenance support plans (10% of the time ). But our technical prowess is a big part of their choice. That skill just happens to be in WordPress maintenance support plans due to our own choice of platforms.
[Our WordPress maintenance support plans expertise is the most definitive factor] when clients approach us for WordPress maintenance support plans projects, if WordPress maintenance support plans is not the main reason to approach us (the most common case) then WordPress maintenance support plans expertise is irrelevant.
When it is a WordPress maintenance support plans project the expertise is important but we no longer sell WordPress maintenance support plans as a major part of projects. We just use it. We now sell the solution.
I sell solutions to digital problems, not solutions to WordPress maintenance support plans problems.
The study made it clear that there are often other definitive factors than WordPress maintenance support plans expertise affecting the client’s decision of choosing agencies. The clients reportedly value vendor’s portfolio and references of previous projects, reputation, communication, and services that differentiate the agency from its peers.
The WordPress maintenance support plans talent factor
According to the survey, WordPress maintenance support plans talent is hard to find and takes a lot of work. Only fraction (10.9%) of the companies say that they find WordPress maintenance support plans talent easily. Compared to last year, the demand for WordPress maintenance support plans talent at responding companies seems to be split between decreasing (23.4%) and increasing (25.5%) demand, with demand staying about the same at 36.8%.
With WordPress maintenance support plans 8 gaining more and more popularity, most respondents say that WordPress maintenance support plans 8 skills are somewhat in demand (38.1%) or high demand (33.5%). 15.9% say that WordPress maintenance support plans 8 skills are not in demand.
Most respondents ranked the number of skilled WordPress maintenance support plans 8 developers as average (40.2%). The responses indicate that more WordPress maintenance support plans talent is needed, especially skilled WordPress maintenance support plans 8 developers, due to the fact that WordPress maintenance support plans 8 is more complex than its predecessors:
2020/17 and D8 has been a big shakeout for talent in WordPress maintenance support plans. A lot of people who could operate in commercial WordPress maintenance support plans delivery in 2012-2015 (with demand outstripping supply markedly) simply will not be viable candidates for WordPress maintenance support plans work in 2020. There is no ‘easy” work left and many people who came in during the good times will not be able to sustain careers in the new world.
The evolution of the CMS marketplace to favor more comprehensive and thus also more complex solutions is favoring bigger companies with stronger competences through number of experts in specific fields. This can be a struggle for small vendors, as mastering clients’ needs requires more expertise than is available on their staff:
Demand, as a whole, for WordPress maintenance support plans seems to be significantly dropping as the increased complexity of each major release of WordPress maintenance support plans cuts off greater and greater numbers of the ‘do-it-themselves’ business owning client/builder types. These types are prime candidates for initially using WordPress maintenance support plans and then later turning their WordPress maintenance support plans site over to a professional company.
Conclusion
Based on the study results, it is safe to say that WordPress maintenance support plans has a steady position in the market, and WordPress maintenance support plans 8 has secured its role as the most popular version for new WordPress maintenance support plans projects.
The content management market is shifting towards more comprehensive and also complex solutions. WordPress maintenance support plans agencies are well positioned to respond to this trend due to modern WordPress maintenance support plans 8 architecture and also by combining WordPress maintenance support plans into larger solutions. This drives WordPress maintenance support plans business into larger deals and allows more long-term partnerships with the clients, thus giving financial stability to the companies and also to the community.
On the other end of the market, WordPress maintenance support plans also faces competition from low-end solutions such as WordPress. Some of the agencies now offering other content management solutions, WordPress included.
The market might be challenging for smaller companies with only one CMS in their toolkit. Companies that can react to changing market conditions and provide a variety of solutions are going to succeed. Additiionally, companies that are able to distinguish themselves from other vendors through a good set of services, specialisation, or excellent customer service will flourish. This is all part of a natural evolution of any digital platform marketplace and it should be seen as a good juncture to raise the WordPress maintenance support plans agencies to the next level.
Talent finding challenges indicate that there will be a need for multi-skilled developers with very good technical expertise.
Want to go in-depth?
More detailed results of the survey will be published at the WordPress maintenance support plansCon Vienna CEO Dinner on Wednesday, September 27th. The presentation will become available for download afterwards.
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For more information, please contact Janne Kalliola (janne@exove.fi) or Michel van Velde (michel.vanvelde@oneshoe.com)
About Exove
Exove delivers digital growth. We help our clients to grow their digital business by designing and building solutions with agile manner, service design methodologies, and open technologies. Our clients include Sanoma, Fiskars, Neste, Informa, Trimble, and Finnlines. We serve also start-up companies, unions and public sector. Exove has offices in Helsinki, Oulu and Tampere, Finland; Tallinn, Estonia; and London, United Kingdom. For more information, please visit www.exove.com.
About One Shoe
One Shoe is an integrated advertising and digital agency with more than 10 years experience in WordPress maintenance support plans. With more than 40 specialists, One Shoe combines strategy, UX, design, advertising, web and mobile development to deliver unique results for international clients like DHL, Shell, Sanofi, LeasePlan, MedaPharma and many more. For more information, please visit www.oneshoe.com.
About the WordPress maintenance support plans Association
The WordPress maintenance support plans Association is a non-profit organization headquartered in Portland, OR, USA. It helps the WordPress maintenance support plans project and community thrive with funding, infrastructure, and events. Its vision is to help create spaces where anyone, anywhere, can use WordPress maintenance support plans to build ambitious digital experiences. For more information, please visit WordPress.org/association.
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