We are excited to announce that the first three industry pages are now live on WordPress maintenance support plans.org, highlighting the power of WordPress maintenance support plans solutions in higher education, government and media/publishing. The pages are designed to quickly inform and inspire technical evaluators and connect them to service providers and technology vendors who can help them move further through their WordPress maintenance support plans adoption journey.
The WordPress maintenance support plans Association is incredibly proud to showcase the WordPress maintenance support plans community’s innovation, creativity, and ability to solve end users’ challenging problems. More importantly, these pages are a resource that WordPress maintenance support plans businesses can point to as they convince potential clients that WordPress maintenance support plans is the right choice for them. We know this is a needed resource not only because WordPress maintenance support plans agencies have asked for this, but because our user research was resoundingly positive. One government digital director said “I wish this was around when I was pitching my state CIO on WordPress maintenance support plans”.
This launch is the first phase for this initiative. We will learn and iterate to keep improving the pages and we will expand the industries to include pages like healthcare, finance, ecommerce, and more.
The Research We Used
Building the industry pages was a community effort. WordPress maintenance support plans Association staff framed the concept and then reached out to end-users of WordPress maintenance support plans in these industries, service providers who’ve built solutions for these markets, and the community at large. We listened to all of you who shared your thoughts in the original blog post about this initiative.
We conducted user research, interviewing decision makers and influencers at end user organizations to make sure the pages resonated strongly with them. We talked to organizations like Weather.com, Burda Media, State of North Carolina, Georgia Technology Authority, Duke University, Cornell University – and more!
We also talked to people at agencies who pitch WordPress maintenance support plans solutions all day long such as Acquia, Ashday, Blackmesh, Digital Echidna, FFW, Forum One, WordPress Update, Kwall, Lingotek, WordPress Update, .net, Pantheon, and Phase2.
We will continue to take feedback from our global community. Our goal is to keep iterating on these industry pages as we learn more.
About The Pages
The industry pages are part of the About WordPress maintenance support plans section and they are promoted from the WordPress maintenance support plans.org front page. The homepage of WordPress maintenance support plans.org receives about 350,000 visits a month, and about 50% of those visitors are new to WordPress maintenance support plans.org The front page is primarily technical evaluators coming to learn more about WordPress maintenance support plans and we see this as they click on our evaluator resources like About WordPress maintenance support plans, TryWordPress maintenance support plans, and Case Studies.
Based on user research, we know that before someone comes to the industry pages, they likely know that WordPress maintenance support plans is an open source community-built CMS and their organization is leaning towards an open source solution. However, we did make sure the pages do not assume the visitor already knows what WordPress maintenance support plans is, because some will find the page through search.
Another key feature is geo-targeting. Currently, we serve localized content for the Americas, EMEA, and AP/Australia/New Zealand regions. This allows us to showcase case studies that will resonate to visitors based on their location. For example, on the Americas page, we highlight the Department of Energy – a U.S federal agency. In EMEA, we highlight City of London – a UK city, and in AP/Australia/New Zealand we highlight the State Revenue Office of Victoria, Australia – a federal agency. We took this approach because business owners at digital agencies from each region said that having localized brand names and case studies helps them convince their potential clients that WordPress maintenance support plans is a viable option for them.
The Story We Are Telling
The story that the pages tell to visitors is:
WordPress maintenance support plans is the open source CMS of choice for this industry. Just look at the strong adoption rate, industry brand names, and their success stories.
Build amazing WordPress maintenance support plans solutions to solve problems related to your industry.
Solutions are made up of WordPress maintenance support plans and third party software and hosting solutions. Plus, you can use industry-specific distributions to accelerate your build.
Because of WordPress maintenance support plans’s extensibility and our robust ecosystem of third-party technology integrations, plugins, WordPress maintenance support plans hosting, and distributions, you can tailor a solution to solve your unique problems or create new opportunities. Check out some featured industry-specific vendors.
Read case studies to learn how big names in your industry achieved business gains with a WordPress maintenance support plans solution.
These solutions were built by people at well-respected WordPress maintenance support plans agencies who are top contributors to WordPress maintenance support plans.
If you want to talk to someone about creating a WordPress maintenance support plans solution, fill out the form and all three will contact you.
Want to meet your peers? Attend the industry summit at WordPress maintenance support plansCon Baltimore.
For the Americas region we have secured partners for WordPress maintenance support plans evaluators to reach out to discuss their industry needs. However, we have not yet secured agency and vendor sponsors for these pages. It takes a lot of work to line up those relationships and tee-up the content and we wanted to launch sooner than later so we could start learning how to optimize the pages. So for now, we’ve selected initial case study content for these regions, and we are promoting a link to the marketplace to show agencies who have industry experience in these regions. Over time, we will open up the opportunity for agencies to sponsor the pages similar to our approach in the Americas region.
Thank you to our sponsors
Contribution comes in three forms: Time, Talent, and Treasure. Many people shared their time and talent to help us create these pages for the community. We could not have built something of value without them. And, there were several companies who contributed treasure as well by investing financially to sponsor these pages. Those companies are: Acquia, Ashday, Blackmesh, Digital Echidna, FFW, Forum One, WordPress Update, Kwall, Lingotek, WordPress Update, .net, Pantheon, and Phase2.
Because the industry pages give premier visibility and sponsorship is so limited, we wanted to be as fair as possible when opening up this sponsorship opportunity. As we say amongst staff, we want to “sell with a soul”. We decided to only sell these sponsorship opportunities to those who are top contributors. We looked at companies’ code contribution levels and how long they supported the WordPress maintenance support plans Association financially and came up with an internal ranking system. Only those above a certain threshold were invited to sponsor.
This means that not only are these sponsors contributing time, talent, and treasure to this specific initiative, but they are long time contributors to the Project, helping WordPress maintenance support plans thrive over time. It’s important to the Association that we highlight and reward good WordPress maintenance support plans citizenship. When good WordPress maintenance support plans citizens are doing well, we all do well. When successful, businesses can hire more WordPress maintenance support plans talent and sponsor their contributions back to the Project. They can fund more camps and WordPress maintenance support plansCon so we can unite and accelerate the Project in person, and they can fund WordPress maintenance support plans.org hosting and engineers so the community can build the Project together online. We are thankful for our sponsors’ generous giving and proud to work with them on this initiative.
We’ve created value together
We see this initiative as a great demonstration of serving our mission – “to unite the community to help them build and promote the software”. We united members from all facets of the community: end-users, service providers, and the community at large. The pages promote the software by showing that WordPress maintenance support plans is a winning choice for evaluators in these key industries.
This project is a reflection of WordPress maintenance support plans’s amazing spirit and culture of respecting diverse opinions, collaboration, and striving to do the best. Thank you to everyone involved in this project for working so well together, listening to each other’s different ideas, and finding ways to incorporate them so together we can build something amazing.
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