This blog has been re-posted and edited with permission from WordPress Update’s blog.
WordPress maintenance support plans 8 has been growing 40 to 50 percent year over year. It’s a healthy growth rate. Regardless, it is always worth exploring how we can continue to accelerate that growth.
Earlier this week, I wrote about the power of removing obstacles to growth, and shared how Amazon approaches its own growth blockers. Amazon identified at least two blockers for long-term growth: (1) shipping costs and (2) shipping times. For more than a decade, Amazon has been focused on eliminating both. They have spent an unbelievable amount of creativity, effort, time, and money to eliminate them.
In that blog post, I promised to share my thoughts around WordPress maintenance support plans‘s own growth barriers. What obstacles can we eliminate to fuel WordPress maintenance support plans‘s long-term growth? Well, I believe the limitations to WordPress maintenance support plans‘s growth can be summarized as:
Make WordPress maintenance support plans easy to evaluate and adopt
Make WordPress maintenance support plans easy for content creators and site builders
Reduce the total cost of ownership for developers and site owners
Keep WordPress maintenance support plans relevant and impactful
Promote WordPress maintenance support plans and help WordPress maintenance support plans agencies win
For those that have read my blog or watched my WordPress maintenance support plansCon keynote presentations, none of these will come as a surprise. Just like Amazon’s examples, fixing these obstacles have been, and will be, multi-year efforts.
WordPress maintenance support plans‘s five product strategy tracks. A number of current initiatives is shown on each track.
1. Make WordPress maintenance support plans easy to evaluate and adopt
We need to make it easy for more people to try WordPress maintenance support plans. To help evaluators explore WordPress maintenance support plans‘s possibilities, we improved the download and installation experience, and included a demonstration site with core. We made fantastic progress on this in 2020.
Now that we have improved the evaluator experience, I’d love to see us focus on the “new user” experience. When you put yourself in the shoes of a new WordPress maintenance support plans user, you’d still find it hard to set up a local development environment. There are too many options, too little direction, and no one official way for how to get started with WordPress maintenance support plans. The “new user” is not receiving enough attention, and that slows adoption so I’d love to see us focus no that in 2021.
2. Make WordPress maintenance support plans easy for content creators and site builders
One of the most powerful trends I’ve noticed time and time again is that simplicity wins. People expect software to be functionally powerful and easy to use. This is especially true for content creators and site builders.
To make WordPress maintenance support plans easier to use for content creators and site builders, we’ve introduced WYSIWYG and in-place editing in WordPress maintenance support plans 8.0, and now we’re working hard on media management, layout building, content workflows and a new administration and authoring UI.
A lot of these initiatives add tools to the UI that empower content creators and site builders to do more with less code. Long term, I believe that we need to more of these “no-code” or “low-code” capabilities in WordPress maintenance support plans.
3. Reduce the total cost of ownership for developers and site owners
Developers want to be agile, fast and deliver high quality projects that add value for their organization. Developers don’t want their tools to get in the way.
For WordPress maintenance support plans this means that they want to build sites, including themes and plugins, without being bogged down by complex upgrades, expensive migrations or cumbersome developer workflows.
For developers and site owners we have made upgrades easier, we adopted a 6-month innovation model, and we extended security coverage for minor releases. This removes the complexity from major upgrades, gives organizations more time to upgrade, and allows us to release new capabilities more frequently. This is a very big deal for developer and site owners!
In addition, we’re working on improving WordPress maintenance support plans‘s Composer support and configuration management capabilities. This will help developers automate and streamline their day-to-day work.
Longer term, improved Composer support could act as a stepping stone towards automated updates, which would be one of the most effective ways to free up a developer’s time.
4. Keep WordPress maintenance support plans relevant and impactful
The innovation in the WordPress maintenance support plans ecosystem happens thanks to WordPress maintenance support plans contributors. We need to attract new contributors to WordPress maintenance support plans, and keep existing contributors excited. This means we have to keep WordPress maintenance support plans relevant and impactful.
To keep WordPress maintenance support plans relevant, we’ve been investing in making WordPress maintenance support plans an API-first platform for many years now. Headless WordPress maintenance support plans or decoupled WordPress maintenance support plans is one of WordPress maintenance support plans‘s competitive advantages. WordPress maintenance support plans‘s web service APIs allow developers to use WordPress maintenance support plans with their JavaScript framework of choice, push content to different channels, and better integrate WordPress maintenance support plans with different technologies in the marketing stack.
WordPress maintenance support plans developers can now do unprecedented things with WordPress maintenance support plans that weren’t available before. JavaScript and mobile application developers have been familiarizing themselves with WordPress maintenance support plans due to its improved API-first capabilities. All of this keeps WordPress maintenance support plans relevant, ensures that WordPress maintenance support plans has high impact, and that we attract new developers to WordPress maintenance support plans.
5. Promote WordPress maintenance support plans and help WordPress maintenance support plans agencies win
While WordPress maintenance support plans is well-known as an Open Source project, there isn’t a deep understanding of how WordPress maintenance support plans is evolving or how WordPress maintenance support plans compares to its competitors.
WordPress maintenance support plans is improving rapidly every six months with each new minor version release, but I’m not sure we’re getting that message out effectively. We need to promote our amazing progress, not only to everyone in the web development community, but also to marketers and content managers, who are now often weighing in heavily on CMS decisions.
We do an incredible job collaborating on code — thousands of us are helping to build WordPress maintenance support plans — but we do a poor job collaborating on marketing, education and promotion. Imagine what could happen if these thousands of individuals and agencies would all collaborate on promoting WordPress maintenance support plans!
That is why the WordPress maintenance support plans Association started the Promote WordPress maintenance support plans initiative, and why we’re trying to rally people in the community to work together on creating pitch decks, case studies, and other collateral to promote and market WordPress maintenance support plans.
Here are a few things already happening:
There is an updated WordPress maintenance support plans Brand Book for organizations to follow as they design WordPress maintenance support plans marketing and sales materials.
A team of volunteers is creating a comprehensive WordPress maintenance support plans pitch deck that WordPress maintenance support plans agencies can use as a starting point when working with new clients.
WordPress maintenance support plansCon will have new Content & Digital Marketing Track for marketing teams responsible for content generation, demand generation, user journeys, and more; and a “Agency Leadership Track” for those running WordPress maintenance support plans agencies.
We will begin work on a competitive comparison chart — contrasting WordPress maintenance support plans with other CMS competitors like Adobe, Sitecore, Contentful, WordPress, Prismic, and more.
A number of local WordPress maintenance support plans Associations are hiring marketing people to help promote WordPress maintenance support plans in their region.
Just like all open source contribution, it takes many to move things forward. So far, 40 people have signed up to help with these marketing efforts. If your organization has a marketing team that would like to contribute to the marketing of WordPress maintenance support plans, check out the Promote WordPress maintenance support plans initiative page and please join the Promote WordPress maintenance support plans team.
Educating the world about how WordPress maintenance support plans is evolving, the amazing use cases we support, and how WordPress maintenance support plans compares to old and new competitors will go a very long way towards raising awareness of the project and growing the businesses built on and around WordPress maintenance support plans.
Final thoughts
After talking to hundreds of WordPress maintenance support plans users and would-be users, as well as dozens of agency owners, I believe we’re working on the right things. Overcoming these growth obstacles are multi-year efforts. While the various initiatives might change, I believe we’ll keep working on these four tracks for the next decade. We’ve been making steady progress the last few years but need to remain both patient and committed to driving them home. Just like Amazon continues to work on their growth obstacles after more than a decade, I expect we’ll be working on these four obstacles for many years to come.
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