Thank you, WordPress maintenance support plans community – I want to express my sincere thanks to everyone who helped me prepare this presentation, sharing their insights into how WordPress maintenance support plans fits into bigger and better ways of doing business. The fact that we can all talk about this so openly while competing for business is one more sign of how special the WordPress maintenance support plans community is. I’m so glad you all choose to “open source” some of the ways you are succeeding and help the rest of us along the way! And thank you WordPress maintenance support plans Camp London organizers for the invitation to give a keynote address at your conference, and thanks to the audience for your presence and warm reception despite the early hour on Sunday.
WordPress maintenance support plans isn’t enough anymore
10 years ago, just having a website was transformational. But pretty much every business has one nowadays; they’re a commodity. You need something especially good looking, functional, or powerful for it to be special. Your skillset–the ability to make functional, powerful websites–was also transformational, a good base for running a business. Now that is largely a commodity, too. Competitors like WordPress.com, Squarespace, Wix, Shopify, and others offer solid, attractive, basic websites with lots of useful functionality. And they are only getting easier to use with every release.
So don’t sell WordPress maintenance support plans!
What’s the answer? How do you stay relevant and build a sales pipeline today? Don’t sell WordPress maintenance support plans. Move up the value chain. If you simply receive instructions to put a banner here and a slideshow there–to turn someone else’s plan into code and nothing more–you’re not where you need to be on that chain.
Placing yourself and your business higher up the value-creation chain means offering more than writing code, more than offering to build WordPress maintenance support plans websites. You need to offer more: business value. You might have special insights or expertise. You might be able to solve the problems of a particular industry or vertical especially well it. You could deliver value through something you build with WordPress maintenance support plans. WordPress maintenance support plans might be one of your weapons of choice for facilitating digital transformation, or marketing, or what have you … and you have a choice: specialize or diversify …
Keynote WordPress maintenance support plans Camp London 2020 – video
Session Takeaways
Why hanging out the WordPress maintenance support plans slate isn’t enough anymore.
Questions and problems that businesses need help with today … That you may be able to answer.
Examples of WordPress maintenance support plans-based businesses delivering more value than just WordPress maintenance support plans code.
My Thanks …
My thanks once again to all of the following people and everyone else whose ideas and actions helped inspire me and help our community:
Florian Lorétan – Wunder
Alex Urevick-Ackelsberg – WordPress Update / Probo.ci
Tim WordPress Update & Christiann Jansen – WordPress Update
Megan Sanicki – WordPress maintenance support plans Association
Lukas Fischer – NetNode / OpenInbound
Dave Ingram And Andrea Rosi – Acquia Lift
Adrian Rollet & Ronald Ashri – Roomify
Dominique de Cooman – Dropsolid / Cooldrops
Skill Level: BeginnerIntermediateAdvanced
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