For those who haven’t but dipped your nib within the Gutenberg inkwell, it’s best to give it a attempt. Gutenberg has been part of WordPress since model 5.0., and is now utilized by 100s of tens of millions of WordPress web sites.
As our WordPress workflow more and more shifts in the direction of Gutenberg, let’s take a look at a brand new use case for Gutenberg blocks that we would not have considered earlier than: Newsletters.
Newsletters are again, they usually’re on the rise
Because the first promoting e mail despatched in 1978, e mail advertising and marketing has now been round for many years. At this time, e mail advertising and marketing is stronger than ever, and experiencing a revival. 90% of content material entrepreneurs say e mail engagement is the highest metric they monitor to measure content material efficiency.
Apart from the numerous e mail service suppliers (ESPs) that exist in the present day, new platforms corresponding to Substack at the moment are moving into the publication recreation. Launched in 2017, Substack just lately raised $65 million, with a market valuation at $650 million.
Twitter has additionally acknowledged the worth of newsletters after they acquired Substack competitor Revue in January of 2021.
One other testomony to the rising reputation of newsletters is the truth that older, extra conventional publishers like The Washington Publish and The New York Instances are additionally making an attempt out publication companies to draw and retain readers.
The excellent news is that you have already got a publication constructing platform inside simple attain: the Gutenberg block editor in WordPress.
Why it is sensible to make use of Gutenberg in your newsletters
There are numerous explanation why it makes excellent sense to make use of Gutenberg in your newsletters.
Gutenberg block editor as a robust e mail builder
First, take into account the convenience of structure. As a result of a publication is similar to a touchdown web page, constructing it utilizing the Gutenberg block editor makes for a extra eye-catching structure. Using block patterns additionally makes it simple to recycle totally different layouts in your publication every time.
Whereas most e mail service suppliers present instruments for structure, some will be downright clunky and outdated. Moreover, for those who change ESPs, you’ll have to study a brand new technique of structure, which takes treasured time away from creating your precise content material.
Constructing your publication proper inside WordPress is acquainted and way more productive. Apart from, newsletters and weblog posts are two sides of the identical content material coin. You may streamline your work by preserving every part below the identical publishing hub.
Publication archive is discoverable on-line
One other good thing about publishing your publication utilizing the Gutenberg block editor is that when the publication goes out, it nonetheless lives in your web site. That’s nice for search engine marketing and will help you acquire new subscribers.
Methods to use Gutenberg for newsletters
Now that you simply perceive how helpful it may be to construct your publication in WordPress, right here’s how you can do it.
First, set up a brilliant useful plugin known as Publication Glue. The Publication Glue plugin makes use of native Gutenberg and WordPress options to publish newsletters.
Publication Glue takes benefit of the customized publish sort, including a brand new space within the editor proper beneath the publish. Simply write and format your publish as you usually would. Earlier than you publish, you may select your viewers and section, regulate your topic line and preview textual content, and even ship your self a take a look at e mail.
Once you publish your publish and embrace the choice to ship as an e mail utilizing Publication Glue, it converts plain div markup into email-ready HTML code. There’s no reformatting it’s good to do to make your publication look nice in your subscriber’s inboxes.
There’s additionally a spread of customized publication blocks you should use. Say you need to embrace a social observe part or a subscribe type in your content material. Merely add a brand new block and kind “/NG.” You’ll see a spread of decisions within the popup that you may shortly and simply add to your publish.
For those who actually need to see some magic in creating your newsletters utilizing Gutenberg and Publication Glue, attempt utilizing block patterns to repurpose layouts from earlier newsletters.
It’s also possible to create your individual block patterns, customizing them to suit your model and your viewers’s wants.
For instance, when you’ve got an everyday weekly offers e mail apart out of your standard publication content material, you may arrange block patterns for every. That helps the method turn out to be way more environment friendly, and you’ll concentrate on writing your fabulous content material reasonably than recreating layouts.
Publication Glue connects to 9 ESPs, so you’ve got plenty of decisions in suppliers. To attach your ESP, enter your ESP account’s API key throughout onboarding and also you’re accomplished. The plugin will autofill your most well-liked viewers and section lists, so you may skip that step or manually change them earlier than you hit Publish.
The one draw back to utilizing Publication Glue is that it doesn’t play properly with web site builders like Elementor or Divi. The code within the web site builders is simply too complicated. In these instances the place the positioning is created utilizing a builder, you simply want to modify again to Gutenberg when writing and publishing your posts.
Newsletters within the new period of WordPress
Gutenberg is right here to remain.
Because you already spend time writing in WordPress, it is sensible to remain the place you’re acquainted to publish your publication. Benefiting from Gutenberg blocks and Publication Glue will will let you construct stunning publication layouts on one platform.
It is going to be thrilling to see what different use instances present up for Gutenberg.
The publish An Thrilling New Use Case for Gutenberg: Newsletters appeared first on Torque.