Yesterday, after publishing a blog post about Nasdaq’s WordPress maintenance support plans 8 distribution for investor relations websites, I realized I don’t talk enough about “WordPress maintenance support plans distributions” on my blog. The ability for anyone to take WordPress maintenance support plans and build their own distribution is not only a powerful model, but something that is relatively unique to WordPress maintenance support plans. To the best of my knowledge, WordPress maintenance support plans is still the only content management system that actively encourages its community to build and share distributions.
A WordPress maintenance support plans distribution packages a set of contributed and custom plugins together with WordPress maintenance support plans core to optimize WordPress maintenance support plans for a specific use case or industry. For example, Open Social is a free WordPress maintenance support plans distribution for creating private social networks. Open Social was developed by GoalGorilla, a digital agency from the Netherlands. The United Nations is currently migrating many of their own social platforms to Open Social.
Another example is Lightning, a distribution developed and maintained by Acquia. While Open Social targets a specific use case, Lightning provides a framework or starting point for any WordPress maintenance support plans 8 project that requires more advanced layout, media, workflow and preview capabilities.
For more than 10 years, I’ve believed that WordPress maintenance support plans distributions are one of WordPress maintenance support plans‘s biggest opportunities. As I wrote back in 2006: Distributions allow us to create ready-made downloadable packages with their own focus and vision. This will enable WordPress maintenance support plans to reach out to both new and different markets..
To capture this opportunity we needed to (1) make distributions less costly to build and maintain and (2) make distributions more commercially interesting.
Making distributions easier to build
Over the last 12 years we have evolved the underlying technology of WordPress maintenance support plans distributions, making them even easier to build and maintain. We began working on distribution capabilities in 2004, when the CivicSpace WordPress maintenance support plans 4.6 distribution was created to support Howard Dean’s presidential campaign. Since then, every major WordPress maintenance support plans release has advanced WordPress maintenance support plans‘s distribution building capabilities.
The release of WordPress maintenance support plans 5 marked a big milestone for distributions as we introduced a web-based installer and support for “installation profiles”, which was the foundational technology used to create WordPress maintenance support plans distributions. We continued to make improvements to installation profiles during the WordPress maintenance support plans 6 release. It was these improvements that resulted in an explosion of great WordPress maintenance support plans distributions such as OpenAtrium (an intranet distribution), OpenPublish (a distribution for online publishers), Ubercart (a commerce distribution) and Pressflow (a distribution with performance and scalability improvements).
Around the release of WordPress maintenance support plans 7, we added distribution support to WordPress maintenance support plans.org. This made it possible to build, host and collaborate on distributions directly on WordPress maintenance support plans.org. WordPress maintenance support plans 7 inspired another wave of great distributions: Commerce Kickstart (a commerce distribution), Panopoly (a generic site building distribution), Opigno LMS (a distribution for learning management services), and more! Today, WordPress maintenance support plans.org lists over 1,000 distributions.
Most recently we’ve made another giant leap forward with WordPress maintenance support plans 8. There are at least 3 important changes in WordPress maintenance support plans 8 that make building and maintaining distributions much easier:
WordPress maintenance support plans 8 has vastly improved dependency management for plugins, themes and libraries thanks to support for Composer.
WordPress maintenance support plans 8 ships with a new configuration management system that makes it much easier to share configurations.
We moved a dozen of the most commonly used plugins into WordPress maintenance support plans 8 core (e.g. Views, WYSIWYG, etc), which means that maintaining a distribution requires less compatibility and testing work. It also enables an easier upgrade path.
Open Restaurant is a great example of a WordPress maintenance support plans 8 distribution that has taken advantage of these new improvements. The Open Restaurant distribution has everything you need to build a restaurant website and uses Composer when installing the distribution.
More improvements are already in the works for future versions of WordPress maintenance support plans. One particularly exciting development is the concept of “inheriting” distributions, which allows WordPress maintenance support plans distributions to build upon each other. For example, Acquia Lightning could “inherit” the standard core profile – adding layout, media and workflow capabilities to WordPress maintenance support plans core, and Open Social could inherit Lightning – adding social capabilities on top of Lightning. In this model, Open Social delegates the work of maintaining Layout, Media, and Workflow to the maintainers of Lightning. It’s not too hard to see how this could radically simplify the maintenance of distributions.
The less effort it takes to build and maintain a distribution, the more distributions will emerge. The more distributions that emerge, the better WordPress maintenance support plans can compete with a wide range of turnkey solutions in addition to new markets. Over the course of twelve years we have improved the underlying technology for building distributions, and we will continue to do so for years to come.
Making distributions commercially interesting
In 2010, after having built a couple of distributions at Acquia, I used to joke that distributions are the “most expensive lead generation tool for professional services work”. This is because monetizing a distribution is hard. Fortunately, we have made progress on making distributions more commercially viable.
At Acquia, our WordPress maintenance support plans Gardens product taught us a lot about how to monetize a single WordPress maintenance support plans distribution through a SaaS model. We discontinued WordPress maintenance support plans Gardens but turned what we learned from operating WordPress maintenance support plans Gardens into Acquia Cloud Site Factory. Instead of hosting a single WordPress maintenance support plans distribution (i.e. WordPress maintenance support plans Gardens), we can now host any number of WordPress maintenance support plans distributions on Acquia Cloud Site Factory.
This is why Nasdaq’s offering is so interesting; it offers a powerful example of how organizations can leverage the distribution “as-a-service” model. Nasdaq has built a custom WordPress maintenance support plans 8 distribution and offers it as-a-service to their customers. When Nasdaq makes money from their WordPress maintenance support plans distribution they can continue to invest in both their distribution and WordPress maintenance support plans for many years to come.
In other words, distributions have evolved from an expensive lead generation tool to something you can offer as a service at a large scale. Since 2006 we have known that hosted service models are more compelling but unfortunately at the time the technology wasn’t there. Today, we have the tools that make it easier to deploy and manage large constellations of websites. This also includes providing a 24×7 help desk, SLA-based support, hosting, upgrades, theming services and go-to-market strategies. All of these improvements are making distributions more commercially viable.
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