Did you know that a higher click-through-rate on your SEO titles can help improve your SEO rankings?
Your title is the first thing that people will see in search engine results, and they’ll decide whether to click on your link based on that title. A headline analyzer helps you create engaging titles that get more clicks.
In this article, we’ll show you how to use a headline analyzer in WordPress to improve SEO titles.
What Is a Headline Analyzer Tool & Why Do You Need It?
The title of your blog post or landing page is extremely important for search engine optimization (SEO). A powerful title can get people to click on the link to visit your WordPress site.
Of course, the more people click on your search result, the more traffic you get. But a higher click-through rate (CTR) can also improve your search engines rankings as well, getting you even more visitors.
However, for beginners it can be tricky to come up with a headline that instantly captures your users’ attention and gets them to click your website link. This is where you can use the headline analyzer tool.
A headline analyzer is a tool that helps you evaluate your headlines and improve the copy to make it more engaging and click-worthy. It provides data-driven insights and suggestions for creating irresistible SEO titles.
That being said, let’s look at how you can use a headline analyzer tool to improve your SEO titles.
How to Use a Headline Analyzer Tool in WordPress
The easiest way to analyze your headlines in WordPress is by using the All in One SEO (AIOSEO) plugin. It’s the best SEO plugin for WordPress on the market and is used by over 3 million websites.
AIOSEO helps you optimize your website for search engines without any technical knowledge or the need to hire an SEO expert. The plugin offers a headline analyzer inside your WordPress editor so that you can create powerful titles.
Note: We’re using the AIOSEO Lite version as it includes the headline analyzer tool for WordPress. There is also a premium version that we use on WPBeginner site because it offers powerful features like local SEO, smart schema, XML sitemaps, and more.
The first thing you’ll need to do is install and activate the AIOSEO plugin on your website. If you need help, then you can follow our step-by-step guide on how to install a WordPress plugin.
Upon activation, the plugin will automatically launch its setup wizard. You can go ahead and click the ‘Let’s Get Started’ button to configure the AIOSEO plugin on your website.
For more details, you can refer to our guide on how to setup All in One SEO for WordPress correctly.
After you’ve completed the setup wizard, go ahead and edit or add a new post. Once you’re in the WordPress editor, you can add your blog post title at the top.
An important thing to remember is that there is a difference between your post title and SEO title. The post title will simply appear on the page, usually in an <h1> heading tag, depending on your WordPress theme.
SEO plugins like AIOSEO allow you to add an SEO title for your articles using an HTML <title> tag.
The SEO title doesn’t appear on the page itself. Instead, it’s a suggestion to search engines like Google on how you’d like your title displayed in search results. It also displays in the browser’s title bar.
By default, WordPress doesn’t let you enter an SEO title. But with AIOSEO, you can easily add an SEO title.
To add the SEO title, simply scroll down to the ‘AIOSEO Settings’ meta box in your WordPress editor and then enter a headline under ‘Post Title.’
The plugin also offers smart tags, so you can automatically add information to your titles like the current year, author name, categories, site tagline, and more.
After adding a headline for your article, you can analyze it using AIOSEO. All you have to do is click the ‘SEO Headline Analyzer’ button at the top right.
AIOSEO will show you a score ranging from 1 to 100 about your headline. A score of 70 or more shows that you’ve written a powerful headline.
If your score is below 70, then don’t worry. The headline analyzer will show you suggestions on how to improve the score and make your title more engaging, so you can get more clicks and traffic.
Now you can scroll down and look at the word balance of your copy. The plugin will look for common words, uncommon words, emotional words, and power words.
These are words that help trigger a psychological or emotional response from your audience. When creating headlines, you can use such words to improve your headline score and boost their click-through rate (CTR).
Next you can check the sentiment of your headline. Titles that have a positive feeling tend to get better engagement and more clicks than neutral or negative ones.
Besides that, the plugin will also show you the headline type. For example, you can see whether your headline type is a how-to post, list post, resource post, or more.
These types of titles tend to get more clicks than generic titles.
After that, you can scroll down and check the character count and word count for your title in the headline analyzer tool.
It’s recommended to write headlines that are under 55 characters, so that search engines can fully show the text in the search results.
If your titles exceed 55 characters, then search engines might cut off the text at the end. This can lower your click-through rate if important words are cut off and the meaning of your title isn’t clear.
Next, you can analyze the beginning and ending 3 words of your headline. Most readers usually glance at the headline and look at the opening and ending 3 words in the title before deciding to click.
Using this information, you can place your target keyword and most important information in the beginning to capture the reader’s attention.
The AIOSEO headline analyzer also shows a preview of how your headline will appear in the search engine page results.
If your headline doesn’t get a good score, then you can easily try new headlines and analyze them before changing it.
All you have to do is switch to the ‘Try New Headline’ tab in the tool, enter your new headline, and click the ‘Analyze Headline’ button.
AIOSEO will show you a score of your new headline and compare it with the current SEO title.
You can try multiple headlines for your WordPress blog post and analyze their scores to see which one works the best.
Before you hit publish, check out our blog post optimization checklist to make sure it’s fully optimized to get the most traffic possible.
Pro Tips: Search Console + Headline Analyzer
You can take this even further like the Pros do, and combine the headline analyzer with the insights from Google Search Console.
If you look at our ultimate Google Search Console guide to grow traffic, you’ll see there is a section about finding low-hanging keywords where you can easily rank.
As your click-through rate increases, your SEO rankings will go up as well.
We hope this article helped you learn how to use headline analyzer in WordPress to improve SEO titles. You can also go through our guide on how to get a free SSL certificate for your WordPress site and the best WooCommerce plugins for your store.
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The post How to Use Headline Analyzer in WordPress to Improve SEO Titles first appeared on WPBeginner.