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to perform the requested action wordpress needs to access your web server. please enter your ftp

I’m following Changing File Permissions « WordPress Codex, yet when I’m try to update and/or install plugin and/or theme through wp-admin, I’m getting following:

To perform the requested action, WordPress needs to access your web
server. Please enter your FTP credentials to proceed. If you do not
remember your credentials, you should contact your web host.

from file system level:

# ls -ld wp-content/ wp-content/plugins/ wp-content/themes/
drwxrwxr-x.  6 root apache 4096 Jun  2 12:01 wp-content/
drwxrwxr-x. 28 root apache 4096 Jun  2 00:00 wp-content/plugins/
drwxrwxr-x. 11 root apache 4096 May 11 16:34 wp-content/themes/
# 

httpd runs as apache:

$ ps auxw | grep httpd
root     20158  0.0  0.1 533080 26192 ?        Ss   15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20233  0.0  0.2 612608 34908 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20234  0.0  0.2 538772 46904 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20235  0.0  0.1 536832 24268 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20236  0.0  0.2 626272 35640 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20237  0.0  0.0 535296  9592 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20322  0.0  0.1 537088 26620 ?        S    15:03   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20380  0.0  0.2 626060 33816 ?        S    15:04   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20429  0.0  0.1 538216 29184 ?        S    15:04   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20447  0.0  0.2 629380 43180 ?        S    15:04   0:00 /usr/sbin/httpd -DFOREGROUND
apache   20448  0.0  0.2 626172 35224 ?        S    15:04   0:00 /usr/sbin/httpd -DFOREGROUND
alexus   24073  0.0  0.0 112652   972 pts/9    R+   15:13   0:00 grep --color=auto httpd
$ 

I’d like to be able to perform requested action (install and/or update) through /wp-admin without FTP credentials.

How can I do that?